000			01176nam a2200145Ia 4500
008			220203b |||||||| |||| 00| 0 eng d
020			_a9789352606207
100			_aRajesh Srivastava
245			_aEngineering hydrology
260			_aChennai _bMcGraw Hill Education(India) Pvt. Ltd. _c2017
300			_axx, 408p.
500			_a1. Explore marketing mix with MTR Foods 2. Understand customer value with India's e-commerce space and Flipkart 3. Delve into the world of Information System and data utilization with Starbucks and Amazon 4. Learn to leverage corporate trust and technology strength in the B2B market with Zicom 5. Comprehend marketer's challenges and complexities with Facebook's strategies in India and China 6. Mahindra & Mahindra explains consumer segmentation strategies 7. Kellogg's Corn Flakes shows the way to find market for a product 8. Fevicol demonstrates how to reinvent brand and sales 9. Oreo illustrates the advantages of effective integrated marketing communication 10. Comprehend digital marketing with Wonder Cement 11. Unilever shows the way to build brand and market with holistic marketing initiatives
650			_aHydrology
942			_cBook
999			_c87741 _d87741