TY  - BOOK
AU  - Zeithaml, A.Valarie.
AU  - Bitner, mary jo
TI  - Services marketing integrating custoer focus across the firm
SN  - 9781259026812
PY  - 2013///
CY  - New Delhi
PB  - McGraw hill edu, pvt, ltd
KW  - Service marketing
ER  -