Zeithaml, A.Valarie. <br/><br/>
Services marketing integrating custoer focus across the firm 

 - New Delhi  McGraw hill edu, pvt, ltd  2013 
 - xv, 711p, 24cm, softbind 
<br/><br/><label>ISBN: </label>9781259026812 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service marketing