Panda, K. Tapan. <br/><br/>
Marketing management : text and cases  

 - 2 
 - New Delhi  Excel books  2012 
 - xv, 757p, 28cm, softbind 
<br/><br/><label>ISBN: </label>9788174465481 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing