TY  - BOOK
AU  - Rajesh Srivastava
TI  - Engineering hydrology
SN  - 9789352606207
PY  - 2017///
CY  - Chennai
PB  - McGraw Hill Education(India) Pvt. Ltd.
KW  - Hydrology
N1  - 1. Explore marketing mix with MTR Foods
2. Understand customer value with India's e-commerce space and Flipkart
3. Delve into the world of Information System and data utilization with Starbucks and Amazon
4. Learn to leverage corporate trust and technology strength in the B2B market with Zicom
5. Comprehend marketer's challenges and complexities with Facebook's strategies in India and China
6. Mahindra & Mahindra explains consumer segmentation strategies
7. Kellogg's Corn Flakes shows the way to find market for a product
8. Fevicol demonstrates how to reinvent brand and sales
9. Oreo illustrates the advantages of effective integrated marketing communication
10. Comprehend digital marketing with Wonder Cement
11. Unilever shows the way to build brand and market with holistic marketing initiatives
ER  -